Shania Twain: Scorned woman or marketing genius?


You’ve gotta hand it to Shania Twain.

The girl knows how to make lemons out of lemonade.

Her backstory is indeed tragic, and I am not making fun of this, so please, no letters.

Her father abandons her mother. Her mother hooks up with an abusive alcoholic. The pair die in an horrific automobile accident and she is forced to raise her brothers and sister using her big voice. The rest is country music history.

We’ve all admired Shania, truly, for picking her little self up, marrying a legendary music producer and becoming the top female recording star of all time.

But it’s the second chapter I’m having trouble with.

She becomes a mega-millionaress recluse and abandons her small town roots, and her fans, for Switzerland.

Suddenly, she is troubled.

Her husband leaves her for her assistant who is also her best and only friend.

She loses her famous voice and embarks on a very public  journey to find herself.

She writes a tell all book. She becomes the latest darling of Oprah Winfrey, and produces a documentary, Why Not? about the whole find-herself-journey.

She slags her ex-husband and her tramp assistant for most of each episode, then marries her tramp assistant’s husband.

She throws herself out a plane and nearly kills a mere mortal woman she has handpicked to share her pain.

She climbs rocky mountains. She visits shrinks, healers, and Gladys Knight, to tell them all about her former friend, who is referred to as a “backstabber”.

She goes to Vegas where they offer her a landmark singing gig, not unlike Celine Dion.

Suddenly, she can sing again, unveiling week after week, snippets of a new pop song, we’re betting would be a hit if only she could sing.

Update: Shania announced this week she HAS found her voice and will be taking it to Caesar’s Palace in December 2012!

She hooks up with David Foster.

Suddenly, she has a new record which will be unveiled on ITunes, right after the finale of her reality show on Sunday night.

Music history is made once again.

Don’t get me wrong; I love Shania Twain. She is beautiful and she sings perty.

But this strikes me as more than just a Cinderella story.

Sound likes a genius marketing strategy to me.

Seemingly naive country girl gets even steven with her creepy ex-husband by airing their dirty laundry in public. Sets herself up nicely with eight shows a week on the Las Vegas strip. A new country hit is made.

Oprah gets big ratings.

It’s truly a teachable moment, don’t you think?

Carrie Underwood could not have done it better.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s